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Solving Global Water Scarcity


Building on a water industry gathering of top experts around the globe, Ellen Mellody was charged with helping launch one of GE’s most aggressive ecomagination commitment to date, a company-wide 20% fresh water reduction by 2012.


Water-depleted Middle East was targeted in one fast-moving campaign created by Ellen aimed at potential customers, government and non-government organizations, media, potential clients and employees.


Converting ideas into action, the successful campaign built a project pipeline of millions in new business, received national and international media coverage in all major outlets, and established a new dialogue with relevant government officials, prospective clients and key stakeholders and influencers in the water industry.


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